Illustrator – Web Design Ledger https://webdesignledger.com By Web Designers for Web Designers Tue, 29 Oct 2019 11:58:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://webdesignledger.com/wp-content/uploads/2015/08/cropped-Web-Design-Ledger-512x512-Pixel-32x32.png Illustrator – Web Design Ledger https://webdesignledger.com 32 32 The Best Packaging Design Ideas for 2019 You Need to See https://webdesignledger.com/best-packaging-design-ideas/ https://webdesignledger.com/best-packaging-design-ideas/#respond Tue, 29 Oct 2019 11:58:44 +0000 http://webdesignledger.com/?p=48979

Your product could be the most amazing and useful product in the world, but if your packaging is not on point, then your entire business could be in some major trouble. Imagine this scenario: You’ve designed the best product in your field, invested all of your funds into creating the product, and put packaging design […]

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Your product could be the most amazing and useful product in the world, but if your packaging is not on point, then your entire business could be in some major trouble.

Imagine this scenario: You’ve designed the best product in your field, invested all of your funds into creating the product, and put packaging design on the back burner. You get on a free mock-up website, make something in an hour, call it day, and show it to your investors. 

Terrible idea. 

juice summery packaging ideas

In my personal opinion, you should put just as much effort into the packaging design of your product as you put into the product itself.

According to science, it only takes a person 1/10th of a second to create or form an opinion about someone or something. That gives you literally not even one second to give someone a great first impression. 

The first thing your potential customer is going to see is your packaging. And you better hope to goodness that you’ve aced your first impression and wowed your target audience with your packaging design.

Best Packaging Design Ideas for 2019

I’ve rounded up 20 of my favorite packaging designs for you to be inspired by for your next design project.

Let’s check em out!

1. Mint

mint pastel color packaging design

[source]

This face wash for men is so simplistic in its design that it’s easy and enjoyable for the eye to look at. The black color of the face wash gives off tones of luxury and the pastel colors on the box, combined with flat design, simply works for this packaging. 

 

2. Care Market

care-market-pt2_5_2x packaging design pastels

Continuing on with the pastel trend, we have Care Market packaging design. The palette they chose here is lovely, as pastels have been all over the place this year. The consistency in font usage is just perfect, using only two different fonts and using dividing lines between each new phrase. 

 

This packaging design shows us that you don’t need elaborate graphic designs to exude elegance and professionalism. All you need is a great color palette, and nice, coinciding fonts. 

3. Botany

botany-hemp-packaging-design

[source]

Less is more, as the saying goes, and botany nailed it. Minimalist, flat design is the key here and with three different color schemes that all complement each other, I can wholeheartedly say, I believe this design will catch the eye of anyone who is looking for a high-quality serum. 

4. Roji

roji juice packaging design

When someone is looking for a healthy drink, they’re going to be looking for sleek, professional fonts that look organic. My favorite part of this packaging design is that the designer thought through the choice of font colors. 

 

Since the bottle is made of glass, you’ll be able to see its contents and the yellow font matches the beverage inside the bottle. The yellow-colored font perfectly complements the contents of the bottle. A simple, well-thought-out packaging design overall.

 

5. Sophia’s Tea

sofias tea packaging design ideas

Stepping out a little bit from the pastel color palettes and into something a little bolder, we have Sophia’s Tea packaging design. Flat design really has taken the lead in 2019. We see it all over the place. And luckily for us designers, it makes our job a little easier. 

 

What I appreciate about this design is that the name of each drink matches the design of each recipient. The color scheme on each bottle matches each other, making a buyer recognize the brand, if they were to see each bottle on a shelf in a store. 

6. Juice.

juice summery packaging ideas

Since we’re on a drink roll, check out this summery packaging design for juice. Again, we’re hit with flat design and beautiful colors. The font sticks out perfectly on the foreground of the design. Juice. Simple, clean, clear, and to the point. 

7. Brightland

brightland_packaging ideas

I’ve never seen an olive oil packaged quite like this. At first glance, you would wonder what this beautiful bottle is doing in the oil section. 

 

You’re inclined to pick it up, you read that it’s olive oil, you’re shook, you compare prices between this and another oil, you realize it’s the same price, and naturally you buy the more beautiful packaging design of the two products. Hit people with original, innovative designs and you’re sales will skyrocket. 

 

8. Mayberry Spirit Co.

mayberrylables_2x packaging whiskey ideas

[source

This bottle makes me want to have a nice, classy night at home with all my friends. The vintage font works beautifully with the design of the bottle, and I love that the color schemes match the rich color of the whiskey itself. 

9. Gatorade

gatorade_iconoptions_packaging_design

Here are some rebranding sketches for Gatorade. Simple design that gets across, yet still embraces the originality of the Gatorade logo. You won’t lose any brand recognizability, and it looks more modern.

 

 

10. The Restored 

the-restored-packaging design for vitamins

The packaging design for these vitamins is everything. The manly, muted earth tones will remind a person of organic produce, making them trust your brand even more. Color association is very important when it comes to designing your packaging and establishing your brand, so choose wisely! 

 

 

 

11. The Restored

the restored womens vitamins packaging design ideas

Here’s a second version to Restored vitamins. This packaging design is a touch more feminine, using a more pastel green, and creating more dimension in the background by using two different colors. The pop of orange in the corner brings the eyes to the directions.

 

12. American Crew Fragrance

american_crew_fragrance packaging ideas

This simplistic design is one way on the box and reversed on the bottle. By using one font, they really had to play with the scaling and spacing of letters and words to make it interesting and captivating. Again, packaging design can be simple and just as engaging as a super complicated design.  

 

 

 

 

13. Roys Morning Serum

 

roys morning serum packaging ideas and design

Roys morning serum has two beautiful colors: a muted pink and a relaxing gold. Color association is everything. If you can convince your customers that your product is what they need and you really sell your product by having a luxurious packaging, you’ll have clients talking about you for days. 

 

14. Zinus

zinus-packaging-design box

 

You can recognize an eco-friendly package design from a mile away, and most people are becoming very concerned and aware of their consumerism and trash contribution to the world. Using a bio-degradable packaging or using recycled material will help you loads when it comes to sales. And you’ll be helping the world. It’s a win-win.

15. Mapuche Maqui

Sometimes, making healthy choices isn’t the easiest or most fun, so presenting a fun looking health product can be key in your sales. This berry powder packaging design looks fun and friendly, used flat design, a beautiful color palette, and bold font. With all these elements combined, surely it’ll catch the eye of a customer. 

 

16. Botanical Coffee Co

This coffee design is so relaxing to look at. The intricate design on the sides, the simplicity on the front, and the choice of font combinations are just lovely. Again, going with flat design and pastels. See the pattern? 

 

 

17. Publix Cereal Line

magic star snack packaging for kids

Did you know that the color red increases your appetite significantly? The designer here for kids cereal certainly knew what they were doing. By combining real-life elements and flat design, kids will surely be intrigued by this design and be inclined to beg their parents for the cereal. 

 

 

18. Coffee

easy_on_the_eyes_coffee packaging desing

This coffee packaging is so bright and captivating, yet still has colors that are easy on the eyes. When choosing your color palette, you need to be sure that you’re choosing colors that soothe and colors that people want to look at. And of course, brand colors that represent you and that your audience will enjoy. 

 

19. Tesco Fish

fish packaging branding design

Check out these “fishy” illustrations! What I really enjoyed about this packaging design was the fish. I love the very finely defined, cut-off design of the fish, and then the can and text. Each fish is design to represent its kind, and I find this design very creative, colorful, and appetizing. 

 

 

20. Moon 

And finally, we have Moon Night Cream. Notice how to colors and graphic designs represent the night. So simple, clean, and fresh-looking that you actually can’t wait to use this cream tonight before bed.

 

Wrapping things up 

As we all know, packaging is everything when it comes down to actually selling your product. Make sure your design represents you, your brand, and your product, and is creative and makes people feel like they need what you have to offer, in their lives. 

I hope you found this article inspiring and you’re more than ready to jump into your next design project.

Until next time,

Stay creative! 

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The Ultimate Collection of Free Design Rersources https://webdesignledger.com/free-design-resources/ https://webdesignledger.com/free-design-resources/#respond Thu, 24 Oct 2019 13:59:39 +0000 http://webdesignledger.com/?p=48942

I believe I speak for everyone when I say that I love to find amazing, high-quality design resources for free.  Sometimes, when you’re in the middle of a design process, you find that you’re about to have to invest more money than you originally intended. You should save money when you can and you should […]

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I believe I speak for everyone when I say that I love to find amazing, high-quality design resources for free.

 Sometimes, when you’re in the middle of a design process, you find that you’re about to have to invest more money than you originally intended. You should save money when you can and you should spend money on things that require investment. 

That’s why I came up with the ultimate collection of free design resources for you to check out. 

Whether it’s free vectors or mockups, or free images and presets you’re looking for, I have it all right here in one incredibly comprehensive list for you, so you don’t have to search all around for your answers. Everything is right here, in one place.

Now, let’s get into it.

Free Stock Images

Photography has been and will always be a key piece of design. Stock photos are no longer what they used to be, luckily. No longer will you be seeing just those awkward group photos of people laughing or two businessmen shaking hands. 

No, there are so many stock photo sites for you to choose from with quality work from real photographers. Check out these 10 awesome free stock images websites!

Unsplash

unsplash free stock images

I want to start this list off with a bang. Unsplash is my personal favorite free stock image website. I use it for everything from article writing to making designs. Unsplash has a huge collection of images, consisting of over 110,000 high-quality free stock images. Just type in a keyword and see hundreds of images that can suit your needs. All images are released under Unsplash’s copyright policy.

Stocksnap

stocksnap website free stock images

Stocksnap has hundreds of new high-quality free stock images added to their library every week. They have stock images to fit just about any occasion you can think of. From website building to brochure making, they having everything you need. You can find any image you need by typing in tag words, and you’ll be presented with hundreds of images that will be perfect for you. All images are free for you to use! 

Pexels

pexels user interface free stock images

Pexels has one of the most beautiful stock images website interfaces I’ve ever seen. Pexels provides tons of high-quality stock images that are free for you to use under their license. With hundreds of thousands of beautiful free images of you to choose from, surely you’ll find what you need here. 

Reshot

reshot free stock images website

Reshot. Uniquely free photos. Handpicked, non-stocky images. Yours to use as you wish”. That’s a pretty self-explanatory and sweet tagline. They work hand-in-hand with amazing professional photographers and give them a great place to display their work and be discovered. Find amazing free stock images on Reshot!

Pixabay

pixa website free stock photos and images

Pixabay has loads of free photos, but not only. They also have art illustrations and vectors. All images, art illustrations vectors, etc are released under Creative Commons CC0.

Life of Pix

life of pix free high quality images stock

Next up, we have Life of Pix. Free high-resolution photography for everyone. Besides having loads of amazing photos to choose from, they also feature a new photographer of the week. Find new photographers whose work you love every week and in turn, have tons of stock photos to choose from! 

Foodiesfeed

food photography free stock images foodies websiteFoodiesfeed is for the foodie at heart. Which gorgeous, appetizing stock images that look so delicious that you can almost smell them just by looking at them. If you have a food blog or just need some inspiration, check out this awesome stock image site. 

Gratisography

gratisography website free unique images

Gratisography is for the non-mainstream person. If you’re looking for the complete opposite of the classic boring stock photo, this website is for you. You truly won’t find photos like these anywhere else.

Foca

free stock images foca website

FOCA is a great stock website if you’re looking for a little more than just some stock images. They have everything from free photos to videos and templates! 

Kaboompics

kaboompics website free stock images for blogs

Kaboompics is so aesthetically pleasing, it hurts. The amazing blog pictures are everything. According to their about page, Kaboompics is one of the most popular sources of free images for lifestyle, interior design and specialized bloggers in the world. 

Free Vectors 

Creating your own vectors can take up so much of your precious time, and that’s why finding perfect vector art or vector icons can be a major time-saver, but finding them for free is like finding treasure. That’s why I picked out my 10 favorite free vector websites. Check ‘em out.

Vexels

vexels website vectors free

Vexels has great free vectors for you to use for personal and commercial use. What I really like about their vectors is that many of them are editable. You can get everything from icons to backgrounds and designs that are ready for print. Give them a try!

Vector Stock

free vector stock website

Vector stock has over 300,000 vectors for you to choose from. With such a wide variety of vectors, surely you’ll find something that’ll suit your project and save you loads of time. 

The Noun Project

the noun project website free vectors

The Noun Project can be summed up in icons, icons, icons! They have over 2 million royalty-free vector icons for you to use. And what’s better? You can edit them. That is insane, people. Don’t sleep on the noun-project. They have all those quality things you’re looking for.

Vector 4 Free

vectors 4 free website free vectors

Vector 4 Free has vector art for everyone. Their goal is to share vector art created by professional designers with everyone. They have all sorts of formats, such as .ai format, but also .eps, .pdf, .svg, and even .cdr. All of their vectors are free for personal use, but for commercial use, you have to check each artist’s terms of use, as they all differ. 

 

Freepik 

Freepik free vector interface

Freepik has over 708,000 free vectors for you to use for personal use and also for commercial use. The styles vary as far as feminine and elegant-looking invitations to vectors that are perfect for backend technology promotion. You’ll find every style you could need here, and you can download everything in .Ai and .EPS formats.

Free Vector

free_vector interface

Free Vector is full of fun and colorful cartoonish vectors. They are basically a world full of free vector art that is simply at your fingertips. Type in your keywords in the search bar to find vectors that suit your style, or scroll to the end of the page and find tons of categories to browse through.

Vecteezy

vecteezy free vectors graphic design

Vecteezy has thousands of gorgeous vector art for you to use. Everything is copyright free, so you never have to worry about that. There are tons of free vectors for you to use, or you can upgrade your account to a pro account and have access to everything at your fingertips. 

Flat Icon

free vector website

Flat Icon is the largest database of free icons that are available in PNG, SVG, EPS, PSD, and BASE 64 formats to date! With a free account, you can access thousands of free icons, or you can upgrade your account and get millions of icons for free. 

Pngtree

png tree website free vectors

Pngtree has wonderful vectors for you to choose from, and with a free account, you have access to 2 daily downloads. Get royalty-free PNG images, vectors, backgrounds, templates, and text effects from Pngtree. 

Free Mockups 

Showing real-life visuals of your work to your client is a vital selling point, and that’s one of the huge reasons that mockups are so crucially important. Here are 10 free amazing mockup websites for you to use for your next project.

Placeit

placeit free mock up platform

Placeit is a site where you can visualize all of your designs on products within seconds. Not only can you just upload your images, but you can also make designs on the platform, and create videos. Create your own design, or try out one of their 32,938 smart templates! 

Smart Mockups

free mockups website

Smart Mockups is the fastest web-based mockup tool out there right now. It’s user-friendly in the manner that advanced designers and beginners alike can use and understand their product. You can use a free account and create 200 mockups and use basic features, or you can upgrade your account and have access to all mockups and features. 

Mockuuups

mockuuups website free mockups

Mockuuups will generate tour product mockups in literally a second. The tool is easy to use, as it is drag-and-drop based. Download the app to your computer to start using. You can use a free account and still have access to lots of features and mockups, or you can upgrade your account to have access to everything! 

Mckups

mckups mockups website free app

Mckups has a beautiful, minimalist interface and beautiful, free mockups for you to use. The mockups are hand-crafted by professional designers and are just waiting for you to use them. 

The Mockup Club

the mock up club website free mockups

The Mockup Club is absolutely free and that might just be my favorite part. It’s a one-stop shop with loads of free mockups for you to use to showcase your lovely designs. 

Psd Repo

free psd mock up website

Psd Repo has every mockup imaginable. From key-chains to shorts, to t-shirts, to protein powder packaging, I think I can safely say they have it all. The mockups are made by talented designers who want to share their work with you for free. Download your favorite mockup as a PSD file and get to designing! 

Mockups Design

mockups design interface free mockup

Mockups Design is an easy-to-use website where designers can find professional mockups for free to use in their next design project. From DVDs and CD to letterheads and brochures. They have lots to choose from.  

Good Mockups

good mock ups website free mock ups

Good Mockups can be summed up about something like this: High-quality, hand-picked, premium mockups for all to use. They strive to have mockups to fit everyone and every design. With an entire list for you to go through, I believe that they are truly well worth your time. 

Mr. Mockup

mr mockups website free mockups

Last but not least, we have Mr. Mockup. They have a team of professional and creative designers working to mockups for everyone. With a vast experience in designing just about anything, you can count on them to find beautiful mockups for your next design project.

Wrapping up 

I hope you guys found this ultimate collection of free design resources helpful! Let us know in the comment section below what sites you’ll be using in the near future, or tell us about a website you know that you think is worth mentioning.

Until next time, 

Stay creative! 

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Handwritten Fonts Inspiration – The 7 Most Famous Handwritten Fonts https://webdesignledger.com/7-famous-handwritten-logo-fonts/ https://webdesignledger.com/7-famous-handwritten-logo-fonts/#respond Fri, 16 Aug 2019 13:03:43 +0000 http://webdesignledger.com/?p=48715

In a competitive market, there are many ways to make your brand stand out. You could go for a unique catchphrase, a state-of-the-art product, or maybe just better prices. All of those ideas are great ideas, but sometimes a little design ingenuity is the best tactic, and what better way to be unique than having […]

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In a competitive market, there are many ways to make your brand stand out. You could go for a unique catchphrase, a state-of-the-art product, or maybe just better prices. All of those ideas are great ideas, but sometimes a little design ingenuity is the best tactic, and what better way to be unique than having a custom logo font.

Typography is a detail that a lot of people notice. It has to be legible and friendly, yet fit your brand perfectly without losing its meaning. Coming up with handwritten logo fonts can be quite difficult, but thankfully you have the internet to inspire you. 

With no further ado, let’s look at 10 of the most famous handwritten logo fonts to inspire your next project.

Ford

Henry Ford was an incredibly smart man. Not only did he perfect the commercial production line for vehicles, he was also quite the salesman. 

The inspiration for the Ford logo is simple: it’s Henry’s handwriting. Well, actually, it was his chief engineer’s handwriting, but it’s designed after Henry’s. 

This logo font has stood the test of time, as it was designed all the way back in 1909, and it’s still used as Ford’s main logo to this day. The font, in combination with the colors, feels inviting and very recognizable. Here’s to 100+ more years, Ford.

Disney

Since we’re talking about brands that have built their reputation on family names, it would be silly not to mention Disney.

Walt Disney is famous for his ambition and drive. His name is the very foundation that provides the framework for some of the biggest grossing movies of all time. This isn’t even mentioning their multiple theme parks around the world, private cruise lines and numerous television stations.

At the heart of all of this success is Walt Disney’s name, handwritten by him, as the logo and face of the company. Every single character in his name is easily recognized as being apart of the logo, and even separated from the rest, it can probably be pointed out.

Disney’s handwritten logo font is the perfect example of what a handwritten font should accomplish, and it serves as the perfect inspiration.

Ray Ban

Ray Ban has made their name in the fashion world. For years now, they have reigned supreme in the industry, with few competitors.

It was Ray Ban that came up with the first ever aviator sunglasses design. Even if you’ve never owned a pair, you most certainly know what Ray Bans are, and the luxury that the name represents. 

One thing that may not be so clear, however, is where the name and the logo font came from. Let’s start with the name. The name is fairly simple. Back when they designed the aviators, they had one thing in mind: to block out all of the sun’s “rays” so that people could wear them comfortably. Can you see where this is going? Ray Bans got their name from banning the rays of the sun from entering our eyes.

As for the typography that Ray Ban chose to represent them, it’s a handwritten-style cursive that is incredibly unique. Much like the previous 2 examples, they wanted to pick a font that would stand the test of time. I’d say they did a pretty good job.

Kellogg’s

Kellogg’s boasts one of those logos that has a lot of meaning behind it. The story goes that back in the day, William Kellogg would hand sign each and every one of his boxes of cornflakes for quality check reasons. It wasn’t until the 1910’s and 1920’s that the logo really began to take off, however.

Over the years, Kellogg’s has made very slight changes to the logo itself. The core typography has remained the same. Without a doubt, Kellogg’s is one of the most recognizable logo fonts in the world. 

Wendy’s

The famous American fast food joint, Wendy’s, just recently made the swap over to a handwritten font. Before, they were using a bold typeface that really didn’t compliment the restaurant as well as the new cursive font does.

On a small side note, the typography is paired with another custom aspect of the food chain: the image. The image is a portrait of the original founder’s daughter, Wendy. Overall, the new font is a way better fit for the brand, as the image and the font gives it a more personal touch.

Le Tour de France

Le Tour de France is a world famous bike race that takes place in none other than France itself. The logo that they chose to represent them is quite iconic as well.

Recently, the logo was updated with a smoother edge, in addition to a few other small changes. Still, though, you can see that this font looks very handwritten. Overall, the font hasn’t changed much since the new update, and it still looks great.

There is also a hidden image built within the typography in the logo. Can you spot it? Here’s a hint: it’s a bike race.

Virgin

Over the years, Virgin has made quite a name for themselves. From their mobile phone services, to their trains and media outlets, they’re more popular now than ever.

If you take a look at their logo, it looks exactly as if someone with great handwriting decided to write the famous name in ink on a piece of paper. It’s a simple logo, but it’s kind of allowed to be with an incredible logo font like that.

All the inspiration you’ll ever need

If you’re looking for a nice handwritten logo font, there are plenty out there for you to download. What makes a logo truly unique, however, is the inability to be copied. Using custom typography usually isn’t cheap, but it is certainly worth it.

Using a truly handwritten font basically ensures that your logo (or whatever else you decide to use the handwritten font for) will be relevant for years to come. Take a look at any one of these examples of custom typography, and draw your inspiration. In 100 year’s time, you might still be using the same logo like Ford. Or, you might have a mega successful restaurant chain that is truly unique like Wendy’s. You really never know.

 

All-in-all, a custom, handwritten logo font is a great way to go, but it’s not for every brand. You really have to make sure that it fits the brand completely. After all, corporate bank doesn’t really scream “friendly.” The real lesson here is to make absolutely sure you pick the right font, and the success will follow.

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The Right Pairs of Fonts https://webdesignledger.com/the-right-pairs-of-fonts/ https://webdesignledger.com/the-right-pairs-of-fonts/#respond Tue, 02 Jul 2019 08:07:57 +0000 http://webdesignledger.com/?p=48570

The Right Pairs of Fonts Are Like Peas in a Pod When fonts are matched together correctly, they really make the perfect pair. Pairs are everywhere around us – our socks, best friend, partner, peanut butter and jelly, and the list could go on.  Thinking about fonts without thinking about font pairs is half the […]

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The Right Pairs of Fonts Are Like Peas in a Pod

pairing fonts

When fonts are matched together correctly, they really make the perfect pair. Pairs are everywhere around us – our socks, best friend, partner, peanut butter and jelly, and the list could go on. 

Thinking about fonts without thinking about font pairs is half the concept. After all, we’re all better in pairs, and there’s no exception with fonts. When a font is paired with a good partner, the original font is enhanced, and your ultimate design goal is accomplished. Let’s not get ahead of ourselves though.

The key to picking font pairs is to start with the correct font. Sounds simple, enough. When you think about choosing a font, what comes to mind? 

The style and overall design of the project, or rather, the appearance of the words? You aren’t incorrect, yet you’re also not completely correct. Choosing a font has so many layers and complexities to the process, but we’ll map it out for you. First, let’s define the goal of a font.

Change Your Mindset

Fonts are constantly advertised and viewed as just a last minute design. When changing the font for a school paper, or a company proposal, you may not put much thought into the font you change your text to. 

Elegant_Hire

Yet, fonts can add credibility to your content, make content more readable, present content for better conversions, and market your information to evoke feelings within your readers, which ultimately increases sales. 

Sometimes it’s the little changes that matter the most! The beauty and challenge with fonts are that they’re always displayed. 

Meaning, if your font is hard to read, then readers will just click away onto another website with much more readable fonts. The competition is higher than ever to get website visitors on your page and staying – don’t make your font the reason they click away. 

The Goal of the Font: Convey the Message

Although fonts do project a style and design, their main goal is to translate the marketing message. Think about it, without a font, your message wouldn’t be conveyed at all! They are the vehicle that translates the words you want your target audience to read. It doesn’t end there. A font translates much more than the physical message. 

You’re also communicating a feeling. Think about why we dress up for an interview or an important business meeting. We’re communicating an image without saying anything. That image is backed behind emotions. 

If the stakes are high like a proposal meeting, then perhaps you’d dress in business professional in order to seem credible. Think about selling a home. Why did you trust one realtor over the other to work with? 

Sometimes overdressing can separate yourself from your audience rather than associate yourself with them or seem trustworthy to your audience. If you’re aware your price range is on the lower side, you may feel intimidated and unsettled if your realtor is overdressed because they may not understand your situation.

Choosing the correct message to portray to your audience is a challenge within itself, but most likely if you have a marketing campaign, you already know this! If you’re a bank, you want to come across as trustworthy. 

If you’re a rolling skating arena, you want to appear fun. Finding it hard to see which feeling your business is trying to embody? Think of what emotions your business wouldn’t want customers to associate you with.

Serifs and Sans Serifs

pairing san serif and serif fonts

Once you’ve come up with this message, you’re halfway there. Choosing a font is merely finding a style that represents this. Be aware of the different styles of fonts like serifs and sans serif fonts. This could be an easy deciding factor that could narrow down your search! Generally, serif fonts have a traditional style. 

These are the fonts that have the little feet at the end of each character. Sans serif fonts were invented after, and are usually considered a much more modern font. These fonts, not containing the feet at the end of each character, display well on digital screens. Upon picking a serif or sans serif font, experiment with the font against your design and how the font is described online. 

pairing the right fonts

Serifs and sans serif fonts pair extremely well together because they have what the partner doesn’t! 

A great example of this is April Fatface and Roboto. Abril Fatface takes the spotlight, while Roboto takes a backseat, with its simple lines and versatile design. 

pairing the right fonts

Another great example is Dancing Script and Josefin Sans. Both fonts have a similar delicate design that looks handwritten. Yet, Dancing Script could only be displayed on headlines or else it would overwhelm the readers, and Josefin Sans effortlessly simple. 

Finding Your Font’s Perfect Pair

Once you’ve got a font or an idea of a font you’re looking for, it might be time to use a font combination tool. These are great because they make the pairing process much smoother. If you have no idea where to start or aren’t into design, a font combination tool, like this one by Bold Web Design Adelaide, is a great place to find inspiration or start to realize what you like and don’t like in a font. 

pairing the right fonts

Think of pairing fonts like music. There’s a melody and a harmony. One takes precedent: the melody. Without both, the music would feel incredibly empty. It may seem like the melody is more important, and it may relay the main message, but both are needed to make a song. They define each other, as without the melody the support music wouldn’t be called harmony and vice versa.

Pairing fonts is exactly like the melody and harmony in a song. One is the focal point that shines through, which I like to call the focal font. This is the font that usually has more personality, and is used for headlines or larger text. With two focal fonts, your reader would be incredibly overwhelmed when reading through your information. 

Pairing fonts is a balancing act, requiring both fonts to work together and not to take up too much attention from your readers. Secondly, both fonts have to be compatible. This relays back to your marketing messaging. You wouldn’t release a marketing campaign with one ad that’s creative and fun, and another that’s scary and serious. Ensure both fonts align with the message and emotion, and compliment each other. 

Pairing fonts is a great way to differentiate information from each other. Just as we section content within an article with headers and subheaders, different fonts can be used for the headers and paragraphs to further associate a transition within the content. 

Text that you want to stand out can be placed in a standout font, and support with a much simpler font. Even the weights of fonts within a pair can be changed, making a font bold, thin, italicized, and other variations to increase its versatility. The possibilities are truly endless. 

Play around and get familiar with the options out there. Once you’ve accomplished this, pairing fonts is a piece of cake. Your fonts will work together like a seamless song.

 

What Not to Do 

 

Don’t choose a font blindly. Picking the correct font for your business takes awareness and understanding. A font that works for another company, may not work for yours. Rather than looking at fonts as a design decision, think of it as a sales decision. 

how to pair fonts

If you’re just picking a random font from a list without much consideration, you could be throwing away potential leads to your products and services without even knowing. Within the age of digital content galore, you want to set yourself apart from the rest. 

A font is the puzzle piece to a unique brand identity and a competitive edge! Don’t put two loud fonts together. A font that definitely has a “personality” should not be paired with another font like it. 

Find a versatile font to pair with loud fonts or pair two versatile fonts together. Versatile fonts are simple and readable like Arial or Roboto. 

Conclusion 

At the end of the day, a font can always be changed if not now, later. Test different fonts and see which ones work well for your company’s design. If you’re working with print materials, print a couple of tests and get your team’s vote. 

A design is just an extension of the company, design, and culture. What better way to decide if it’s a great fit than to ask the ones that work there. When you see a good font pairing, it will seem effortless and you won’t be looking at the fonts, you’ll be reading the content. 

The fonts will balance each other out – working together to differentiate between text and information. After all, the right font pairs are like two peas in a pod. 

 

 

 

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5 Inspirational Designs Trends to Follow for 2019 https://webdesignledger.com/inspirational-designs-trends/ https://webdesignledger.com/inspirational-designs-trends/#respond Fri, 28 Jun 2019 11:35:37 +0000 http://webdesignledger.com/?p=48528

5 Inspirational Designs Trends to Follow for 2019   Design is all about expressing yourself through your art and showing people the beauty in simple or incredibly intricate designs. While you should always stay true to yourself and be authentically you through your designs, it is also good to stay on top of the trend […]

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5 Inspirational Designs Trends to Follow for 2019

 

Design is all about expressing yourself through your art and showing people the beauty in simple or incredibly intricate designs. While you should always stay true to yourself and be authentically you through your designs, it is also good to stay on top of the trend game. 

Today we’re going to go over 10 design trends that we stan this year. And hopefully, always. 

We’ve got 6 months left in 2019 so we better make our designs count. 

So let’s just get right into it, shall we? 

 

   1. GO BOLD

 You know the saying, go bold or go home. And it rings absolutely true in design. We have two different types of “bold” that we’re going to go over in this section: bold colors and bold text.

Design trends for 2019

Source: https://www.behance.net/erikmusin

Design trends for 2019

Source: https://www.behance.net/erikmusin

Design trends for 2019

Source: https://www.behance.net/erikmusin

Design trends for 2019

Source: https://www.behance.net/erikmusin

 

Here are some examples where minimalist background color meets bold product color. When photographing and editing a product, enhance its color by using a light, neutral color as the background. When you do this, the eye of your client will be drawn directly to your product. Make sure that the color you choose complements the product’s color and really enhances what you have to offer. This is definitely my favorite trend right now. Hats off to Erik Musen for hitting us with some sweet designs. 

 

The next bold section is all about text. You have a message to share and you need to grab the attention of your readers. Do this with the same concept as with the products. Beetroot did an awesome job of using big and bold fonts to grab your attention. There’s no missing what you have to say when you use this bold technique. 

Graphic Design trends for 2019

Source: https://www.behance.net/beetrootdesign

 

    2. 3D Design

Really stand out, literally, with a 3D design. Incorporate real-looking elements into your graphic design to make your design truly unique and eye-catching. Take these designs for example. 

Graphic Design trends for 2019

Source: https://www.behance.net/STATE7

Graphic Design trends for 2019

Source: https://www.behance.net/gallery/71276031/Mulher-3D-Type

 

3D design is just about everywhere right now, and as you could see above, there’s no specific font that is the set-in-stone font to use. Try out any font you’d like! A font that is skinny, bold, a sans-serif, script, or any other type of font can be rendered in 3D. Use this technique in your next project and drop the link to your portfolio in the comments below so we can check it out! 

 

  3. Flat Design meets Realism

Another huge design trend right now is flat design combined with realism. Here are some prime examples of what I’m talking about. 

Graphic Design trends for 2019

source:https://dribbble.com/shots/5591883-Puma-sneaker-shop

Graphic Design trends for 2019

Source: https://dribbble.com/shots/4854300-Panda-UI

Graphic Design trends for 2019

Source: https://dribbble.com/shots/3951710-Adidas-Online-Store

Feeding off of the 3D trend, flat design + realism is truly impressive. Two complete opposites, yet the perfect combination that gives a vibe of futuristic design. You can expect to see this trend in the E-commerce world, but not only. Add elements that look like they are floating or fly to add an aesthetic that is overall abstract. Combine 3D objects with a flat design to achieve this amazing look. 

 

  4. Open composition

We’re taking a step back from mainstream, and a step forward in creativity. This trend exudes art. It’s chaotic, yet beautiful. For this look, the goal is to achieve a free-flowing final product. So say goodbye to a “perfect” framed finish. This trend is a combination of things: combine images with ideas. This is magic in real life. It gives people a sense that they’re just seeing a small piece of a bigger picture. The real magic of open-composition is that gives people the freedom to explore their creative side and see the deeper meaning of what the combined elements could mean. 

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

Graphic Design trends for 2019

Source: https://www.behance.net/temicoker

And my all-time favorite designer for this technique is Temiloluwa Coker.  Check out his work on Behance. All the images above are all his.

 

  5. Electrified

I’m about to end this article with a bang. Maybe this trend is actually my favorite. 

Graphic Design trends for 2019

Source: https://www.behance.net/cristianmg

Graphic Design trends for 2019

Source: https://www.behance.net/cristianmg

Graphic Design trends for 2019

Source: https://www.behance.net/gallery/66723565/FETE-DE-TROP-__-Eddy-de-Pretto

Graphic Design trends for 2019

Source: https://www.inspirationde.com/image/85051/

 

One of my favorite things about social media today is that we’re all pushing for authenticity and being real. There’s no excuse for designers. In this technique, designers are encouraged to let their inner-creator out by drawing, writing, doodling, splashing, and using unique brush strokes and color stains. Imperfections and mistakes are embraced in this trend because there’s absolutely no right or wrong in this style. And I think that’s why I love it so much.

 

Sadly, our time has come to an end…

 

But no worries, we’ll be back soon! 

Let us know in the comments below what your favorite design trend was in this article, and if you have any other favorite design trends we didn’t cover, mention those down below as well. 

Drop your portfolio down in the comments for us designers to support each other. 

Until next time, 

Be kind and stay positive.

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20 Beautiful Business Card Mockups to Download For Free https://webdesignledger.com/20-beautiful-business-card-mockups-to-download-free/ https://webdesignledger.com/20-beautiful-business-card-mockups-to-download-free/#respond Mon, 05 Mar 2018 13:27:20 +0000 http://webdesignledger.com/?p=43375

A business card is one of the best ways to share your contact details with someone in person. This way you can promote your business and impress potential clients. A business card is part of branding identity. Thus, it should reflect your brand style and atmosphere. Besides, it’s great to add some personal touch to […]

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A business card is one of the best ways to share your contact details with someone in person. This way you can promote your business and impress potential clients. A business card is part of branding identity. Thus, it should reflect your brand style and atmosphere. Besides, it’s great to add some personal touch to a business card.

This post was created for designers who are working on branding or business card layouts. Here you’ll see 20 beautiful business card mockups which you can download for free. Insert your design into the mockup using Photoshop and you’ll have a realistic image to showcase the design to your client.

Check out this article for more business card designs.

1. 9+ Business Card | TABLET FREE MOCKUP VOL 2

business-card-tablet-free

2. PSD Business Card MockUp #2

business-card6001

3. Horizontal and vertical Business Cards Showcase Mockup

horizontal-and-vertical-business-cards

4. Male Hand holding Business Card Mockup

free-business-card-hand-mockup

5. Hand holding Business Card Mockup

free-hand-holding-business-card-free

6. Business Cards in Wrapping Paper Mockup

free-business-card-warpping-paper

7. 2 Business Card Mock-ups

freebie-slide-businesscard

8. HEX Business Card Template

hex-business-card-template

9. Invitation Card with Envelope Mockup

free-invitation-card-envelope-mockup

10. Floating Business Cards Mockup

free-floating-flying-business

11. B-Cards Mockup #4

realistic-business-cards-mockup

12. Cutout Business Card Mockup

free-business-card-cut-out-mockup-psd

13. Stack of Business Cards Mockup

free-stack-business-cards-mockup-psd-750

14. Silver Business Card Mockup

silver-cards600

15. B-Cards Mockup (Free PSD)

b-card-mock-up-03-dribbble

16. Business Card Mockups

yellowsantiago-bal_n-01

17. Dribbble Thank You!

donut-business-card

18. Free Business Card Mockup Psd

orange-blue-business-card

19. Freebie | Business Card On Wooden Floor Mockup

free-business-card-on-wooden-floor-mockup

20. Free Classy Business Card Mockup For Presentation

free-classy-business-card-mockup-for-presentation

 

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20 Awesome Examples of Attractive Flyer Design https://webdesignledger.com/flyer-design-inspiration/ https://webdesignledger.com/flyer-design-inspiration/#comments Mon, 03 Jul 2017 15:24:50 +0000 http://webdesignledger.com/?p=40443

In a changing climate, you may wonder how you can get positive attention in a new market. Media is largely digital, and it can be difficult to think of advertising any other way. However, to help your business’ message come across as memorable, you may need to find a new approach. Although it may seem […]

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In a changing climate, you may wonder how you can get positive attention in a new market. Media is largely digital, and it can be difficult to think of advertising any other way. However, to help your business’ message come across as memorable, you may need to find a new approach.

Although it may seem outdated to use flyers these days, a bright, concise advertisement will never go out of style. Understanding the balance between conciseness of content and vibrant design is key for an effective flyer. Above all, content matters most.

Your flyer, like your business, should be unique and reflective of how you stand out from the crowd. Make sure that consumers can see the effort put into your flyers. Over three-quarters of people will at least glance at a content-heavy flyer on the street. A little less than half of people respond to flyers.

Always research the best places to put your flyers to reach the best or most vast audience. Design, color, and word use are all important in how a flyer is balanced – how it stands out to your target audience.

We are going to share 20 alluring examples of effective content-heavy flyers that draw people onto your brand. These are well-designed, colorful examples that market with a great amount of content that is concise and informative.

  1. Camp Flyer

    Camp Flyer

Designed to reflect the camp theme, this camp flyer stands out among others. Right away, we can see what the camp offers. Using the baseball as its center point, it remains easy to understand and leans heavily on the gift of content. With information about activities and pricing, a parent is provided with a comprehensive guide to the camp.

  1. Plumbing Service Flyer

    Plumbing Service Flyer

Like many of these terrific examples of effective, information-heavy flyers, this flyer for a plumbing service uses imagery reminiscent of what it is selling. With bright, clean type consumers immediately see the quick titles and can go straight to the information that they may be looking for. The flyer quickly shows the company’s website, how long they have been around, services available, as well as contact information.

“Professional and bold without too much color, this flyer is exceptionally memorable,” – says Joanne Smiths, an illustrator from Sydney, Bigassignments.

  1. Material Style Business Flyer

    3-Material Style Business Flyer'

The Material-style Business Flyer design is a recent design that is already used by web designers, agencies, and other creative professionals. It displays information about your business, products, and services, and more with a card-based layout. Consumers can easily find the information that they need, such as contact information, from the well-organized cards in this flyer.

With ample space for images and a moderate use of bright color, it allows for both a creative and professional touch. This design is ideal for catching your audience’s collective eye.

  1. Corporation and Marketing Flyer Design Set

    4-Corporation and Marketing Flyer Design Set

The Corporation and Marketing layout provides a positive balance between white space and content. This flyer is designed to be balanced so that your business can inform its audience without distraction from too many colors or pictures. This flyer has a clean layout that remains content-heavy so that consumers get all the information that they need regarding your business. It is well-organized instead of overwhelming.

With just a few vibrant images, the Corporation and Marketing design is concise and candid. It works best with your business’ simpler promotions.

  1. Service/Repair Flyer

    5-ServiceRepair Flyer

With images indicative of what is being sold, this vivid example of an effective flyer is perfect for the service and repair shop that it is advertising for. Though it uses white space at the top of the flyer, it has a simplistic, classic feel. With clean type and memorable titles, this vintage flyer uses minimal color for maximum effect. Despite this, it is content-heavy and tells consumers everything that they need to know.

  1. Product Data Sheet Flyer w/Pricing Table

    6-Product Data Sheet Flyer wPricing Table

If you need your audience to see a price or other product data above other information, the Product Data Flyer is best. Because facts and figures are one of the hardest pieces of information for consumers to look at – frankly, they’re boring! – it is important to display them in a way that changes this perception. Numbers are crucial in illustrating your business’ past success.

“With this design, your business’ impressive numbers become something worth looking at. Reflected near the top in a clear way, the flyer displays them in a format that is easy to understand. The design also leaves room for product and service descriptions, contact information, and more.” – shares Grace Lawton, a web designer from New York, and the writer at Bestessays.

  1. Design Corporate Business Flyers

    7-Design Corporate Business Flyers

The Corporation Business flyer is an impressive combination of lively color, imagery, and informative data. The grid system is a flexible way to showcase creativity as well as providing as much content as needed. This flyer is designed to provide space for facts and figures as well as creativity.

Providing a balance between vital figures and company information, the Corporate Business Flyer ensures that it is presented in a purely professional manner with minimal color.

  1. Conference or Event Flyer

    8-Conference or Event Flyer

The Conference or Event Flyer is designed to grab the consumer’s attention, and immediately draw them to the event. This design showcases a large space at the top to grab the naked eye with bright colorful print and energetic imagery. If you are looking to showcase or promote an upcoming event, the design of this flyer is ideal.

With space for contact information, highlights about the event, a potential showcase for guests, and more, this design ensures that your advertisement remains as eye-catching and vibrant as your event.

  1. Design Creative Corporate Flyer

    9-Design Creative Corporate Flyer

The 2-Design Creative Corporate Flyer is an ideal way to provide information and business expertise as well as creativity. It features a large, vibrant space at the top to show off the uniqueness of your business. The bright colors of the design serve to bring attention to the top image and the content below.

It is simple and effective, yet it can greatly increase your business’ ability to stand out. Because information is presented in an easy to understand and a bulleted style, people can easily see what your business is about with minimal effort.

  1. MomentStudio Corporate Business Flyer

    10-MomentStudio Corporate Business Flyer

The MomentStudio Corporation Business Flyer is a simple and productive flyer. Simply colored, it is clean and has a pure layout for those who are not looking for too much flair. Still, the color contrast is a creative touch that provides a great contrast between the cards in the layout.

Carol Lace, an art director at Oxessays comments: “With the Corporate Business flyer design, your company can easily present all necessary information without distractingly bright colors and images. This flyer promotes a truly professional and concise look for your business.”

  1. Simply Flyer Template

    11-Simply Flyer Template

The Simply Flyer design is much more than its name suggests. With a large space at the top that has room for a photo or other vibrant, eye-catching image, businesses can play with attention-grabbing text. Very straightforward, the design displays information in a clean manner. It is a  simple statement and nothing more. Information is outlined with titles and quick pictures to indicate content. Although simple is what this advertisement is all about making sure that consumers know exactly what your business can do for them.

  1. Company Flyer Design Template

12-Company Flyer Design Template

Lead by a vibrant image and title, this Company Flyer is more than a creative, standalone image. It creates a content-heavy advertisement to showcase services and products, highlight company attributes, and truly showcase who you are.

The Company Flyer design creates an easy and eye-catching place for contact information, despite being placed at the bottom. It is easy to understand and well-put together. This design template will reflect both a creative mind and an informative, professional image.

  1. Mobile App Promotion Flyer

    13-Mobile App Promotion Flyer

The Mobile App Promotion Flyer may seem dated, but it is going to catch people’s attention – and keep it. Because it asks potential consumers to utilize their mobile phones, they are taking your flyer with them!

This flyer is perfect for those businesses looking to promote a mobile app, and any other type of digital or web agency. With bold colors and digital representation, you can properly advertise with simply stated information. To bring you and your business into the digital age, the Mobile App Promotion Flyer is ideal.

  1. Festival Flyer

    14-Festival Flyer

The Festival flyer is a fun, linear design that is varying at the same time. Although content-heavy and separated into a timeline of paragraphs, this flyer is easy to read and understand. Most importantly, it uses memorable, quick titles that are easy to navigate. A bright flyer is a great advertisement for your festival or event.

  1. Restaurant Flyer

    15-Restaurant Flyer

This flyer is an ideal advertisement for a café or restaurant. It shows a colorful, lively image of the restaurant’s food, which is an advertisement itself. Julie Wonders, an Art director from Best Australian Writers comments: “Showing a delicious meal in flattering detail makes a potential consumer wonder if the food is as good as it sounds.”

Included is a coupon for the restaurant, which acts as an incentive for a consumer to not only pick up and keep the flyer but to go to the restaurant. The bright colors in the flyer are eye-catching and showcase the same beautiful imagery to the restaurant itself.

  1. Café Flyer or Menu

    16-Café Flyer or Menu

The last restaurant flyer was vibrant, colorful, and served as an advertisement for the business. This restaurant is a menu: it showcases the best food served at the café. With a simple title and soft colors, the name of the restaurant, while bright, does not take the full attention of the consumer away from the rest of the menu. After all, the food is the main feature of any restaurant.

“Simply written, this menu has a classic feel perfect for any trendy, new restaurant.” – says Kathy Koonse, an artist and creative director from Resumention.

  1. Vintage Travel Flyer

    17-Vintage Travel Flyer

The vintage travel flyer is a creative, fun way to illustrate what is being advertised. Designed to look like an open suitcase, this flyer immediately tells consumers what is going on. The creativity is intriguing and implores them to read on.

Billed for a travel agency, the flyer is content-heavy and informative. Colored a crisp blue, the type is easy to read and the creative aspect ensures a lasting impression.

  1. IT Department Hiring Flyer

    18-IT Department Hiring Flyer

The job advertisement for the IT department of this company is a great example of a two-page flyer. Although it may seem lengthy at first, it answers many questions that will inevitably be asked by any applicant. “Job duties experienced needed, contact information and company information are all provided. It also uses familiar imagery that makes this flyer immediately memorable for the applicant”, – says Laura Johnson from Uktopwriters.

  1. Room for Rent Flyer

    19-Room for Rent Flyer

Sometimes, too simple can be an entirely positive thing. With a coordinated two-color design, this flyer uses images to illustrate each point. Seemingly elementary, the room for rent advertisement is easy to read and even easier to understand. Indicating two beds for two bedrooms, as well as a television and a laptop for perks, a person who is actively looking for a room can read through quickly and waste no time.

  1. Nutrition/Fruit Flyer

    20-NutritionFruit Flyer

Some flyers are just cute. Using images that you know will make people smile is always a good idea. In this flyer from a nutritionist that informs viewers about fruit and its benefits. “Using simple and fun language, this flyer is effective and informational. It is highly memorable due to its remarkably light animation,” – says Jennifer Reed, an art director at Paperfellows.

Why Are They Effective?

Each one of these flyers is clean, professional, and content-heavy. For less efficient advertisements, relying too much on content risks wordiness. At this point, viewers or potential consumers feel as if they are drowning. Any creative aspects become moot and the flyer is no longer useful.

Flyers do not have to be traditional, and there is no reason to dismiss this media as outdated. With professional, clean design and concise writing, flyers such as the examples shown can be just as effective as any other type of advertisement. Premiere use of space, color, memorable and vivid images, and an orderly layout makes a flyer truly powerful.

Before someone tells you that flyers are outdated, show them one of these creative and clean examples of effective flyers. These flyers are working for the businesses using them – it does not take a marketing professional to see why!

Read More at 20 Awesome Examples of Attractive Flyer Design

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